Job Alerts

 Brightway Insurance – posted October 15, 2021

Marketing Specialist 

This is a full-time role with Brightway’s Home Office in Jacksonville, Florida.

 Job Summary: The Marketing Specialist, under general supervision, identifies, initiate and helps build marketing strategies across multiple channels and multiple audiences to help drive sales and build brand awareness.

Principal duties and responsibilities:

  • Oversees the planning and execution of content marketing campaigns to drive sales
  • Manages content library(ies), including but not limited to, written content, testimonials, claims, videos, photos, digital/print ads, etc.
  • Assists with the management and content creation for Brightway social media accounts
  • Assist with general maintenance and updates of BrightwayDifference.com, Brightway.com, Agency and other websites
  • Assists with creation and execution of marketing programs including, but not limited to New Business, Renewal Business, cross-sales and win-back campaigns
  • Assists in the development of video, audio and other content as necessary
  • Works closely with all levels of the organization in the development of marketing materials
  • Coordinates online and offline graphic design needs
  • Defines goals, analyzes results and develops plans to improve/enhance
  • Conducts testing as necessary, reports on results -Conducts research as necessary
  • Maintains necessary databases
  • Research and files competitor marketing content

Internal/External Relationships:

Plays a key role as the “face/voice of Brightway” to internal and external customers. Participates as a member of the Marketing team. Works with all levels of the organization to promptly resolve issues to ensure satisfaction.

Brightway is an Equal Opportunity Employer and a Drug-Free Workplace.

Visit the Brightway Insurance job site for more details and to apply.

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