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Local Image Award Winners Announced

JACKSONVILLE, FLA. (April 14, 2020) – The Jacksonville Chapter of the Florida Public Relations Association (FPRA) honored three area organizations and the Jacksonville University student-run public relations agency with awards as part of its 2020 Local Image Awards program, “Polish Your Image.” 

Taking top honors for its “Fall Back Water Conservation” campaign, the St. Johns River Water Management District won an Image Award in the Public Service category and the divisional Grand All Image Award. The campaign goal was to build awareness for outdoor water conservation for the long-term protection of Florida’s water supply. The final campaign reached 4.8 million people, increased web traffic by 104%, and survey results indicated a willingness to change irrigation behavior.

Firehouse Subs won an Image Award in the Community Relations category for “Firehouse Subs Celebrates 25th Anniversary by Giving Back,” a campaign highlighting the Firehouse Subs Public Safety Foundation’s donation of $250,000 to the American Red Cross Home Fire Campaign. The public relations campaign earned local and national recognition, including broadcast segments on FOX Business and FOX & Friends.

An Integrated Marketing campaign by the Jacksonville Port Authority for the JAXPORT Rebranding earned both and Image and a Judges’ Award. Judges’ Awards are presented for an outstanding entry that achieves maximum results while using a minimum amount of money. With a new leadership team in place in 2019 and knowing the organization had not rebranded in close to two decades,  JAXPORT’s marketing team capitalized on the opportunity to reintroduce the port to the marketplace, to change the industry’s perception to that of a leading U.S. East Coast port and global gateway. 

In the Student Division, Jacksonville University’s on-campus student-run public relations agency, Phin Communications, won an Image Award, a Judges’ Award, and the divisional Grand Image Award for its news release French Week is Coming to JU, announcing the JU French Department’s National French Week celebration “No Passport? No Problem.” 

The FPRA Jacksonville Chapter Local Image Awards competition is conducted annually to recognize outstanding public relations programs and to encourage and promote the development of public relations professionalism in the greater Jacksonville area. To qualify for judging, an entry must incorporate sound public relations research and planning, meeting the highest standards of production, execution, and evaluation of results and budget. 

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BUT! it’s not too early to start planning for next year’s awards program, and because the divisions and categories, judging criteria, and rules for entry will remain the same, we’ll continue to make this important information available, just remember the dates will change.

AND!! You have plenty of time to polish your image entry for submission to the 2020 Golden Image Awards! The deadline to enter the 2020 FPRA Golden Image Awards is Monday, May 18 at 11:59 p.m. The Awards submission platform closes at midnight on May 18, 2020. The divisions and categories, judging criteria, and rules for entry for the Golden Image Awards are the same as those for the Local Image Awards.

To qualify for judging, an entry must incorporate sound public relations research and planning, meeting the highest standards of production, execution, and evaluation of results and budget.

The competition is open to both FPRA members and non-members alike. Participation provides valuable insight for those who wish to enter FPRA’s statewide Golden Image Awards, a highly-regarded standard of public relations excellence in Florida.

Want to learn a few secrets on building a winning entry? View the webinar, below, presented by Stacey Getz, APR, of Taproot Creative, winners of the 2016 Dick Pope All Florida Grand Golden Image Award, honoring the best entry in Division A at the statewide level. More helpful videos can be found on the state association’s Image website.

Divisions and Categories

The Image Awards competition includes four divisions of categories. They are as follows:

  • Division A: Public Relations Programs
  • Division B: Printed Tools of Public Relations
  • Division C: Digital Tools of Public Relations
  • Division D: Student Projects in Public Relations

View the divisions and categories or download a copy of them.

Awards Presented

Award of Distinction
Presented to all entries that meet the standards of excellence set by a panel of judges.

Image Award
May be presented to the top-scoring entry in each category if the entry meets predetermined criteria of excellence set by the judges.

Judges’ Award
Special award presented by judges for an outstanding entry that achieves maximum results while using a minimum amount of money.

Grand Image Award
Presented to the best Image Award-winning entry in Divisions B, C, and D.

Grand All Image Award
Presented to the best Image Award-winning entry in Division A.

Judging Criteria

Entries are judged by qualified FPRA members from outside the Jacksonville Chapter. Judges must have previously won an award in the Image Award or Golden Image Award competition. It is recommended that they be Accredited in Public Relations (APR).

View the Judging Criteria.

Disclaimers

  • The judges reserve the right to reclassify entries if deemed necessary.
  • Entries that do not follow all of the Rules for Entry may be disqualified.
  • No part of the entry may be submitted after the deadline.
  • Fees for disqualified entries will not be refunded.
  • The decision of the judges is final.
The principles for building a winning Image entry are explained in this webinar
presented by Stacey Getz, APR, of Taproot Creative,
winners of the 2016 Dick Pope All Florida Grand Golden Image Award.