The Evolution of Influencer Dinners for a National Brand

Liz Anderson Slobodian, head of public relations for Firehouse Subs, will give us a peek behind the curtain of the brand’s private, national VIP media experience. As a leader in the fast- casual restaurant industry, Firehouse Subs adopted the not-so-familiar Familiarization Tour model to elevate the traditional blogger experience. With more than 273 million impressions and $1.7 million advertising equivalency from just two FAM events, Liz is excited to share best practices of how a single media event propelled the brand into unprecedented PR successes.

July 18, 2019
7:30 a.m. – 9:30 a.m.


Firehouse Subs Headquarters
12735 Gran Bay Parkway
Suite 150
Jacksonville, FL 32250


FPRA Members: $15

Professional Guests: $25

FPRA Student Members: FREE

Student Guests: $5