The FPRA Jacksonville Chapter Local Image Awards competition is conducted annually to recognize outstanding public relations programs and to encourage and promote the development of public relations professionalism in the greater Jacksonville area. Although the deadline for the 2021 Local Image Awards has passed, we are leaving this information up and links live, in order for you to prepare for next year’s competition. And check back here, or on the Chapter’s Facebook page, for registration information for the April 13 virtual meeting, which will open with the presentation of this year’s awards!

To qualify for judging, an entry must incorporate sound public relations research and planning, meeting the highest standards of production, execution, and evaluation of results and budget.

The competition is open to both FPRA members and non-members alike. Participation provides valuable insight for those who wish to enter FPRA’s statewide Golden Image Awards, a highly-regarded standard of public relations excellence in Florida.

FPRA has prepared a glossary and guide complete with examples from actual Image entries as well as a fill-in-the-blanks worksheet to help you craft your entry step-by-step. Several helpful videos can be found on the state association’s Image website.

Entry Fees

Member Professionals: $45 for one entry; $40 per entry for multiple entries

Non-member Professionals: $55 for one entry; $50 per entry for multiple entries

Member Students: $20 per entry (no discount for multiple entries)

Non-member Students: $30 per entry (no discount for multiple entires)

Divisions and Categories

The Image Awards competition includes four divisions of categories. The divisions and categories underwent a large-scale revision for 2021, to better reflect the state of public relations in the current environment. We have prepared a summary of the changes for download.

They are as follows:

  • Division A: Public Relations Programs
  • Division B: Collateral of Public Relations
  • Division C: Digital Tools of Public Relations
  • Division D: Student Projects in Public Relations

View the divisions and categories or download a copy of them.

Awards Presented

Award of Distinction
Presented to all entries that meet the standards of excellence set by a panel of judges.

Image Award
May be presented to the top-scoring entry in each category if the entry meets predetermined criteria of excellence set by the judges.

Judges’ Award
Special award presented by judges for an outstanding entry that achieves maximum results while using a minimum amount of money.

Grand Image Award
Presented to the best Image Award-winning entry in Divisions B, C, and D.

Grand All Image Award
Presented to the best Image Award-winning entry in Division A.

Judging Criteria

Entries are judged by qualified FPRA members from outside the Jacksonville Chapter. Judges must have previously won an award in the Image Award or Golden Image Award competition. It is recommended that they be Accredited in Public Relations (APR).

View the Judging Criteria.


  • The judges reserve the right to reclassify entries if deemed necessary.
  • Entries that do not follow all of the Rules for Entry may be disqualified.
  • No part of the entry may be submitted after the deadline.
  • Fees for disqualified entries will not be refunded.
  • The decision of the judges is final.