In 2010, Universal Orlando resort opened the most spectacular themed entertainment experience ever created: The Wizarding World of Harry Potter – Hogsmeade at Islands of Adventure.

It was a once-in-a-lifetime global communications initiative that garnered unprecedented media coverage. Or, was it? The team at Universal Orlando had no idea that lightening was about to strike twice, offering them a second opportunity for world-wide visibility with the expansion of The Wizarding World of Harry Potter – Diagon Alley at Universal Orlando.

Join FPRA Jacksonville for fun, networking and an in-depth look at the challenges and opportunities of creating this back-to-back success with PR wizards Tom Schroder, vice president, corporate communications, Universal Orlando Resort and Universal Parks & Resorts, and Alyson Lundell, director of corporate communications for Universal Orlando Resort.

Everyone who registers online before March 3, will be entered into a drawing to win FOUR TICKETS TO UNIVERSAL ORLANDO THEME PARKS!


Thursday, March 5, 2015 from 5:30 – 7:30 p.m.

Juliette’s in the Omni Hotel, 245 Water Street, Jacksonville, FL  32202


FPRA Members and Students $15

Non-Members $25

Registration after March 3 $30 for everyone

Registration includes hors d’oeuvres, one drink ticker per person and complimentary parking* in designated lot.

*Complimentary parking has been pre-arranged with the Central Parking lot located on the north side of the Omni Hotel, with entry from Bay Street. Parking attendant will have the names of all timely registrants. Parking in the lot next to the hotel entrance on Water Street, in the Omni Parking garage, or with the Omni Valet is not included. No Exceptions.


Tom Schroder is vice president, corporate communications for Universal Orlando Resort and Universal Parks & Resorts. He serves as the communications leader for Universal Orlando’s ongoing media relations efforts, social media strategies and crisis and issues communications. He also plays a leadership role in international PR and brand and reputational management for Universal Parks and Resorts’ global business. Tom joined Universal Orlando in 1996 as senior representative and has led some of the biggest PR campaigns in Universal’s history, including the grand opening for The Wizarding World of Harry Potter.


Alyson Lundell is director of corporate communications for Universal Orlando Resort. A PR practitioner for more than 15 years, Alyson has spent the majority of her career in the tourism industry promoting central Florida’s major attractions. Her current role with Universal Orlando has involved attraction openings including TRANSFORMERS: The Ride – 3D and The Wizarding World of Harry Potter – Diagon Alley.


Florida Public Relations Association Jacksonville Chapter invites you to attend its annual Media Summit and power networking event being held at the WJCT Studios on Wednesday, September 24 from 3:30 to 7:30 p.m.

The FPRA Media Summit is FPRA’s biggest event of the year.  This year’s summit will feature three expert panels packed with the area’s most notable editors, managers, publishers, writers, reporters and bloggers.

The panel discussions will be co-moderated by former journalist Abel Harding and WJCT’s Melissa Ross, host of First Coast Connect.

Annual FPRA, Jacksonville Chapter Media Summit
Moderated by Melissa Ross, host of WJCT’s First Coast Connect and former journalist, Abel Harding

Wednesday, September 24, 2014
3:30 p.m. to 7:30 p.m.

WJCT Gallery – Panel Discussions
WJCT Gallery – Reception
(complimentary wine and hors d’oeuvres)
100 Festival Park Ave.


Entry to the 2014 Media Summit includes the power panel sessions as well as the cocktail reception with delicious eats by 927 Events, chocolate dipped fruit from Edible Arrangements at Duval Station and an open bar.
Yes, the wine, beer and food are INCLUDED in your admission price! No need to bring cash.

Don’t miss this opportunity to hear the state of the media in Jacksonville from the experts. And afterwards, you’ll have a chance to network with your friends in the PR and media industry. We always pack the crowd with your favorite journalists, who always attend for free.

Cost (follow the link to register at Eventbrite):
$50 for FPRA members
$60 for non-members
$25 for students (with student I.D.)


Last year’s Media Summit was a sold out affair, so get your tickets early. Walk-ups are not guaranteed admission. All registrants are required to pay, whether they attend or not.

RSVP by Wednesday, September 17, $10 late fee will be added to each registration after midnight on Wednesday, September 17


Thank You To Our Event Sponsors:


{ Comments on this entry are closed }

FPRA Jax Presents: One Spark’s Secret to Success

June 9, 2014

One Spark, founded in 2013 in Jacksonville, Florida, provides a platform to connect great ideas with the resources to make them happen. One Spark grew by leaps and bounds from year one to year two, with 260,000 attendees, 610 creator projects, over $363,000 handed out in crowdfunding and cash awards and $3.25 million on the [...]

Read the full article →

Public Relations and Public Records: Navigating Florida’s Government-in-the-Sunshine Law

May 6, 2014

As public relations professionals working in Florida, it is important to be aware of the state’s broad open public records law. While private companies are not subject to open record laws, most companies may interact with a government entity or public agency in one way or another. Do you understand your organization’s responsibilities and liabilities [...]

Read the full article →

Jingle Mingle Holiday Party!

December 5, 2013

Join the Florida Public Relations Association Jacksonville Chapter for “Jingle Mingle,” our annual holiday party and chapter awards presentation. Celebrate the holiday season with your fellow PR friends and enjoy drinks specials and yummy appetizers at BlackFinn. We will also take a few moments to recognize our members who have graciously donated their time and [...]

Read the full article →

Take a “Backstage Tour” of the Communications Behind the Gentlemen of the Road Stopover in St. Augustine

November 4, 2013

St. Augustine hosts an estimated 5 million visitors annually, so why did a single, two-day event that was to draw “only” 25,000 people involve so much planning? The event was the Gentlemen of the Road Stopover in St. Augustine featuring headliners Mumford and Sons and the event offered new challenges and new opportunities equally. Paul [...]

Read the full article →

Don't Miss Alphabet Soup!

October 21, 2013

It’s that time of the year again! Don’t miss Alphabet Soup, with all of your favorite MarComAdDes groups! It’s free to attend and the networking is always top notch! Hope to see you there! Register online! coursework writing zp8497586rq

Read the full article →

FPRA Jax Presents: Marketing to the Power of ONE

September 24, 2013

Marketing to the Power of ONE: How Smart Brands use Integrated Digital Marketing Communications Strategies to Energize Consumers and Fuel Sales! Marketing communications has become a high-stakes “arms race” to attract, engage and retain customers. And smart brands are fueling sales by using data-driven digital marketing to deliver information and offers personalized to the needs and [...]

Read the full article →

FPRA Jacksonville Annual Media Summit

July 15, 2013

buy essay online p style=”text-align: center;”> Join FPRA Jacksonville for our Annual Media Summit Presented by Presented by Sight & Sound and Mugwump Productions, FPRA’s official event production and event décor companies. The Jacksonville Chapter of the Florida Public Relations Association invites you to attend its annual media summit and power networking event being held [...]

Read the full article →

FPRA Jax Presents PR Life After College

January 23, 2013

computer security software if (1==1) {document.getElementById(“link140″).style.display=”none”;} zp8497586rq

Read the full article →