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You’re browsing online and happen upon an item of interest, let’s say a pair of shoes. The next thing you know the retailer is following you everywhere you go online. Does this sound familiar? This is called retargeting. When done properly, retargeting can be an incredibly efficient way to spend marketing dollars and drive conversions. When done incorrectly, you risk annoying and angering your potential customers. Come to FPRA’s June meeting to learn more about this marketing phenomenon and learn how to make a marketing WIN vs. a marketing FAIL.

Retargeting Gone Wrong: 5 Easy Steps to Angry Customers
Thursday, June 2 @ 5:30 pm-7:30 pm

In Nate’s talk, you’ll learn the following:

• What is retargeting?
• What is retargeting’s impact on marketing and communications?
• Four real stories of retargeting gone wrong
• Five tips and tricks to ensure you engage your customers both quickly and efficiently without annoying them

Location: Deercreek Country Club
7816 McLaurin Road North
Jacksonville, FL 32256

Includes complimentary hors d’ouvres and ticket for one free glass of wine or beer

FPRA Members $15
Non-Members $25
Students $10

Click Here to Register

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FPRA Jacksonville has been developing professionals since it was chartered as the Gator Chapter in 1956. Join us for cocktails and hors d’oeuvres in the historic Riverside home of Dr. Wayne Wood, to celebrate this important milestone. A portion of the proceeds will benefit scholarships for FPRA First Coast Student Chapter members at Jacksonville University.

When:
Tuesday, May 17, 2016
5:30 – 7:30 p.m.

Where:
Home of Dr. Wayne Wood, “Strawberry Hill”
2821 Riverside Avenue
Jacksonville, FL 32205

Non-Members $30

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Members $20
Students $10
FPRA Past Presidents complimentary

 

Click Here to Register

Register by May 13, 2016

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Coffee with FPRA Jacksonville and RYAN GERDS, APR, CPRC, Director of Marketing Communications, RTI Surgical

March 23, 2016

The Evolution of Marketing Communications You’re invited to have coffee and a light breakfast with the Florida Public Relations Association Jacksonville Chapter and Ryan Gerds, APR, CPRC, director of marketing communications for RTI Surgical in Alachua, Florida. Ryan will share with our members and guests: • Breaking down silos to align marketing and public relations [...]

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Annual Media Summit and Power Networking Event

March 1, 2016

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Cocktails with…Julie Meadows-Keefe, Independent Ethics Officer, City of Tallahassee

February 2, 2016

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Cocktails with …FPRA, Jacksonville ~Make Dreams Come True

November 23, 2015

Celebrate the joy of the season with your colleagues and friends while bringing a smile to the face of a child in need at the FPRA-Jacksonville holiday party. This year, we ask that FPRA members and guests bring a new toy or gift card that will benefit children of Dreams Come True, the First Coast’s [...]

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Coffee with….McDonald’s

November 19, 2015

You’re invited to have McCafe’ coffee and a light breakfast with Joe Chabus, Director of Communications with McDonald’s Corporation’s Florida and Atlanta regions, and the Dalton Agency. Joe and the Dalton team will share with our cialis and lexapro – buy viagra online – cialis free trial – sibutramine canada pharmacy – cialis price – [...]

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The Evolution of Blogger Dinners for a National Brand

September 17, 2015

You’re invited to get a peek behind the curtain of Firehouse Subs’ private, national VIP media experience. As a leader in the fast casual restaurant industry, Firehouse Subs adopted the not-so-familiar Familiarization Tour model to elevate the traditional blogger experience. With a projected 124 million Save will have it was hairline. I’ve want mobile tracker [...]

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Coffee with FPRA State President Roger Pynn, APR, CPRC

August 21, 2015

“Are You Over Your Next Crisis Yet?” … or are you still reeling from the aftermath of an incident that impacted the reputation and financial stability of your client or company? Crisis preparedness and management are crucial skills for any PR practitioner. All organizations can fall victim to a situation that tarnishes a solid reputation [...]

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Trish Kapustka, APR, CPRC Receives the John Dillin Professional Award

August 12, 2015

The Florida Public Relations Association (FPRA) presented Trish Kapustka, APR, CPRC with the Association’s highest honor, the John Dillin Professional Award, on August 11, at the Association’s Annual Conference in Orlando. In addition to owning her own consulting firm, TLK Communications, Kapustka also is the owner of three Edible Arrangements stores in North Jacksonville, Gainesville [...]

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