The Evolution of Influencer Dinners for a National Brand
Liz Anderson Slobodian, head of public relations for Firehouse Subs, will give us a peek behind the curtain of the brand’s private, national VIP media experience. As a leader in the fast- casual restaurant industry, Firehouse Subs adopted the not-so-familiar Familiarization Tour model to elevate the traditional blogger experience. With more than 273 million impressions and $1.7 million advertising equivalency from just two FAM events, Liz is excited to share best practices of how a single media event propelled the brand into unprecedented PR successes.
Date And Time
July 18, 2019
7:30 AM – 9:30 AM
Firehouse Subs Headquarters
12735 Gran Bay Parkway
Jacksonville, FL 32250
FPRA Members: $15
Professional Guests: $25
FPRA Student Members: FREE
Student Guests: $5
Jaksonville Chapter and its members win BIG at FPRA’s 8Oth Annual Conference
Jacksonville Chapter member Lanette Hart , APR, CPRC (LEFT) was bestowed with the Florida Public Relations' most prestigious award, the John Dillin Professional Award.
Jacksonville Chapter President, Liz Anderson, (RIGHT) received Member of the Year for her outstanding leadership and support of the association.
Members pictured with FPRA State President, Ryan Gerds, APR, CPRC.
Jacksonville Chapter members (L-R) Marice Hague, APR, Andrea Siracusa, APR, and Tiffany Cowie, APR, CPRC were recognized for achieving their Accreditation in Public Relations (APR). Tiffany also earned her CPRC this year. Our fearless VP of Accreditation and Certification, Rosemary Tutt, APR, CPRC lead the charge this year in mentoring these ladies on these accomplishments!
Congratulations to Jacksonville Chapter member, Laura Beth Huber, for graduating from the 2017-2018 LeadershipFPRA. The program provides members with the skills to be better leaders in various areas of their professional and personal lives. Congratulations to Liz Anderson for being selected for the 2018-2019 LeadershipFPRA.
With 15 professional chapters and 12 student chapters conveniently located throughout the state, as well as a host of opportunities and benefits at their disposal, FPRA members are well-equipped to achieve the common goal of enhancing the public relations profession in Florida through ethical and standardized practices.
Visit FPRA.org to learn more about the history and benefits of the oldest public relations organization in the United States.