In 2010, Universal Orlando resort opened the most spectacular themed entertainment experience ever created: The Wizarding World of Harry Potter – Hogsmeade at Islands of Adventure.
It was a once-in-a-lifetime global communications initiative that garnered unprecedented media coverage. Or, was it? The team at Universal Orlando had no idea that lightening was about to strike twice, offering them a second opportunity for world-wide visibility with the expansion of The Wizarding World of Harry Potter – Diagon Alley at Universal Orlando.
Join FPRA Jacksonville for fun, networking and an in-depth look at the challenges and opportunities of creating this back-to-back success with PR wizards Tom Schroder, vice president, corporate communications, Universal Orlando Resort and Universal Parks & Resorts, and Alyson Lundell, director of corporate communications for Universal Orlando Resort.
Everyone who registers online before March 3, will be entered into a drawing to win FOUR TICKETS TO UNIVERSAL ORLANDO THEME PARKS!
Thursday, March 5, 2015 from 5:30 – 7:30 p.m.
Juliette’s in the Omni Hotel, 245 Water Street, Jacksonville, FL 32202
REGISTER ONLINE at www.eventbrite.com/e/fpra-cocktails-with-harry-potter-and-universal-orlando-tickets-4532454694
FPRA Members and Students $15
Registration after March 3 $30 for everyone
Registration includes hors d’oeuvres, one drink ticker per person and complimentary parking* in designated lot.
*Complimentary parking has been pre-arranged with the Central Parking lot located on the north side of the Omni Hotel, with entry from Bay Street. Parking attendant will have the names of all timely registrants. Parking in the lot next to the hotel entrance on Water Street, in the Omni Parking garage, or with the Omni Valet is not included. No Exceptions.
ABOUT OUR GUESTS:
Tom Schroder is vice president, corporate communications for Universal Orlando Resort and Universal Parks & Resorts. He serves as the communications leader for Universal Orlando’s ongoing media relations efforts, social media strategies and crisis and issues communications. He also plays a leadership role in international PR and brand and reputational management for Universal Parks and Resorts’ global business. Tom joined Universal Orlando in 1996 as senior representative and has led some of the biggest PR campaigns in Universal’s history, including the grand opening for The Wizarding World of Harry Potter.
Alyson Lundell is director of corporate communications for Universal Orlando Resort. A PR practitioner for more than 15 years, Alyson has spent the majority of her career in the tourism industry promoting central Florida’s major attractions. Her current role with Universal Orlando has involved attraction openings including TRANSFORMERS: The Ride – 3D and The Wizarding World of Harry Potter – Diagon Alley.